STEP 1 · WHICH WORK DO YOU WANT MORE OF?
PRICES ARE EDITABLESTEP 2 · YOUR NUMBERS
This models additional search sourced jobs from better local and organic visibility. Twenty percent is deliberately conservative. Adjust it if you know your own numbers.
STEP 3 · THE RESULT
- BLENDED TICKET
- $938
- ADDITIONAL JOBS / MO
- 9.9
- PER MONTH
- $9,281
One commercial door hardware job is worth about 27 lockouts.
If your marketing only targets emergency searches, that is the work you will get.
The Platinum program is $325 a month, or $3,900 a year.
$33 per additional job.
No black box. Here is the whole formula.
Your monthly jobs, multiplied by the share that come from search, multiplied by the visibility lift, multiplied by the blended ticket of the work you selected, multiplied by twelve.
The blended ticket is shown on screen for exactly this reason: so the annual figure is never a number you have to take on trust. If it looks wrong, one of your inputs is wrong, and you can see which.
The lift default is twenty percent and it is deliberately conservative. It models additional search-sourced jobs from better local and organic visibility, not a doubling of your business, and it is the input most worth replacing with your own judgment.
None of this is a projection or a promise. It is arithmetic on numbers you supplied, and it is worth exactly as much as those numbers are accurate.
| WORK | DEFAULT | TYPICAL RANGE |
|---|---|---|
| Emergency lockout | $120 | $85 to $150 |
| Residential rekey | $180 | $120 to $250 |
| Lock installation | $280 | $180 to $600 |
| Car key replacement | $250 | $150 to $400 |
| Smart key or fob programming | $450 | $200 to $600 |
| Safe opening | $350 | $350 to $2,000 |
| Commercial door hardware | $3,200 | $1,500 to $8,000 |
| Master key system | $6,500 | $2,000 to $15,000 |
| Access control installation | $12,000 | $3,000 to $25,000 |
Defaults sit inside trade-typical bands rather than at the top of them. Replace every one with your own figure; the calculator is considerably more useful once you have.
Including when the answer is a smaller plan.
Under $40,000 a year modeled
It will recommend Golden at $235 rather than Platinum, and say so on screen. At that volume a larger plan is buying coverage you cannot yet convert.
Between $40,000 and $200,000
Platinum at $325, which is where most shops with a mixed job book land.
Above $200,000, or multi-location
Titanium at $575, which is a genuinely wider scope rather than the same scope at a higher price.
The contrast panel
Computed from the jobs and prices you selected, not from fixed defaults. Deselect the expensive work and the ratio changes, because it is describing your mix rather than ours.
Find out where you actually stand.
The calculator models what a lift would be worth. The analysis tells you whether one is available to you, what would have to change first, and in what order.