Local work is in every plan.
| PLAN | Basic | Silver | Golden | PlatinumBEST VALUE | Titanium |
|---|---|---|---|---|---|
| Monthly | $65 | $125 | $235 | $325 | $575 |
| One-time | $75 | $140 | $260 | $380 | $620 |
| Domains | 1 | 1 | 1 | 2 | 4 |
| Keywords | 5 | 10 | 20 | 40 | 100 |
| Guest posts (DA 20+) | 5 | 10 | 20 | 30 | 50 |
| Web 2.0s (DA 50+) | 5 | 10 | 20 | 30 | 50 |
| Amplification links | 1,500 | 3,000 | 5,000 | 10,000 | 20,000 |
| Keyword research | Standard | Standard | In-depth | In-depth | In-depth |
| Premium indexing | No | No | Yes | Yes | Yes |
| On-page technical audit | No | No | Yes | Yes | Yes |
| Content gap analysis | No | No | Yes | Yes | Yes |
| Competitor traffic spy | No | No | No | Yes | Yes |
| Toxic link check with disavow | No | No | No | No | Yes |
| Turnaround | 8-10 days | 10-12 days | 12-14 days | 14-16 days | 16-18 days |
There is no separate local SEO line item, because separating it would be dishonest: profile configuration, citation consistency and on-page location signals are the same job. Every tier includes the work. The tiers differ in keyword coverage, placement volume and how many domains are in scope.
Three factors. You can influence two.
Map results are shaped by relevance, distance and prominence. Distance is the one nobody can change: your pin is where your pin is, and a searcher two towns over is closer to somebody else.
Relevance is category selection, services listed, and whether the words on your profile and site match what people actually type. Prominence is everything else the web says about you, which is where citations, reviews and authority work land.
Agencies that only sell citations are selling one third of one factor. Agencies that only sell links are selling a different third. Both leave the configuration untouched, and configuration is where most of this trade is actually losing.
Relevance
Primary category, secondary categories, the service list, and whether your pages describe the work in the language searchers use rather than the language the trade uses internally.
Distance
Fixed by geography and not negotiable. It is the reason a single pin cannot own an entire metro, and the reason honest service area setup beats an inflated one.
Prominence
Review activity, citation consistency, and authority earned elsewhere on the web. The slowest of the three to move and the one that holds position once it does.
Service area setup is where this trade loses.
A locksmith who works out of a van has two bad options in front of them and usually picks one of them. Publishing a street address they do not staff looks like the counterfeit pattern enforcement is looking for. Hiding a real, staffed address throws away a signal they were entitled to.
The correct configuration depends on which of those you actually are, and it is worth getting right once rather than guessing annually. Requirements in this category change, so check the current process before planning around any of it.
Configure the business you actually run, not the one you would like to appear to run.
Every shortcut here is visible to the people auditing this category, and the shops that get caught by an enforcement sweep are usually the ones that were closest to the line on purpose.
If you staff a location
Show the address. A verifiable premises is an asset in a category where most operators cannot produce one.
If you work from vans only
Hide the address and define the service area honestly, matching the radius your dispatch actually covers.
Either way
The hours, the phone number and the business name have to match every other surface exactly.
One record, four surfaces.
Name, address and phone have to be identical everywhere they appear. Not similar. Identical. In a category that is actively policed, a mismatch is not a missed optimization, it is a signal that the record cannot be verified.
Business profile
NAME / ADDRESS / PHONE
Website
FOOTER / CONTACT / SCHEMA
Directories
CITATIONS / TRADE LISTS
Reviews
PROFILE NAME / LOCATION
Identical on all four, or the record is inconsistent
The local work, itemized.
Profile audit and configuration
Categories, services, hours, attributes, and the service area or address decision, made once and made correctly.
Citation cleanup
Finding the listings that disagree with each other and fixing them, starting with the directories that carry weight in this trade.
Location signals on the site
Footer, contact page and structured data all stating the same thing the profile states, because a search engine checks both.
Review posture
A process for asking, and a habit of responding. We do not write reviews, buy them, or gate them, and we will decline if asked.
Ongoing monitoring
Profiles drift. Someone edits your hours, a data aggregator republishes an old number, a category gets changed. Catching that is part of the monthly work.
The primary category is the biggest single lever.
One field on the profile does more work than almost anything else, and a surprising number of shops have it set to something they picked in a hurry years ago. The primary category decides which searches you are eligible for before relevance or prominence get a say.
A shop doing mostly automotive work with a general locksmith primary is competing in the wrong pool. A commercial specialist filed under emergency work gets emergency calls it does not want and never appears in the searches it does. Secondary categories broaden the eligibility, but they do not override the primary.
Getting this right sometimes means giving something up. Narrowing the primary category to match the work you actually want reduces the total pool of searches you can appear in. That is the point: a smaller pool of the right searches beats a larger pool of calls you decline.
Attributes, service lists and business description all matter less individually and add up. They are also the fields most likely to have drifted, been edited by a former employee, or been auto-populated by a platform with something nobody chose.
| MEASURE | WHY IT IS ON THE REPORT |
|---|---|
| Map position by term | A single average position hides the fact that you rank in one corner of the metro and nowhere else. |
| Calls from the profile | The number that pays for the program. Impressions without calls usually means a category or radius problem. |
| Direction requests | Useful for a staffed location and close to meaningless for a van operation. We say which one applies to you. |
| Citation agreement | How many listings still disagree with the profile, and which ones. This number should only go down. |
| Review pace | Steady beats sudden. A spike is a liability in a category already under extra scrutiny. |
None of these are guarantees and none of them are targets we promise to hit. They are the measures that tell you whether the work is doing anything, which is a different and more useful thing than a rankings screenshot.
On the map.
We are mobile with no storefront. Can we still rank on the map?01
Yes. A service area business can rank well, and a large share of this trade operates that way. The setup has to be right: the address you do not staff should be hidden, the service area should describe where you genuinely go, and every other surface has to agree with the profile. The shops that get penalized are usually the ones that published a street address they do not actually work from.
How big should our service area be?02
As big as you actually drive, and no bigger. Listing forty cities you would technically accept a job in does not extend your reach; it dilutes the relevance signal for the ones you genuinely serve and makes the record harder to verify. A realistic radius that matches your dispatch pattern outperforms an aspirational one.
Does proximity mean we can only rank near our address?03
Proximity is a strong factor in map results, but it is not the only one. Prominence and relevance both move, and they are the parts you can influence. A shop with a consistent record, a well-chosen primary category and genuine review activity will hold positions further from its pin than a shop with none of those things.
How many citations do we need?04
Fewer than most agencies sell, and more consistent than most shops have. A modest set of accurate, matching listings on directories that matter in this trade beats several hundred auto-generated ones carrying three different phone numbers. Inconsistency is the problem being solved, not listing volume.
How quickly does map visibility move?05
Usually before organic does, often inside eight to twelve weeks, because profile and citation work compounds faster than authority does. That is a pattern, not a promise. We do not guarantee rankings or timelines, and anyone quoting you a date for a map position is guessing.
Seventeen years, and one policy.
A local program is easy to sell and hard to check, because map positions move on their own and everybody claims the credit. The only defense against that is a deliverable you can inspect yourself.
Ultra SEO Solutions has been doing search work since 2009, across more than 15,000 clients and 28,500 websites, with 94 percent of clients staying. That record belongs to the parent agency across every industry it serves, and we do not dress it up as locksmith experience it never claimed to be.
What is specific to this trade is the argument the rest of this site makes: that verification and consistency decide more outcomes here than they do anywhere else, and that most of the money is sitting in the commercial and automotive work nobody markets for.
We do not guarantee rankings
No agency can. What we commit to is the quantity of work, the stated turnaround, and your ability to inspect every piece of it through a live URL.
We will recommend the smaller plan
When the numbers say Golden, we say Golden. The calculator on this site is built to tell you that before anybody from here speaks to you.
You own everything, permanently
Pages, content and placements stay yours after you stop paying. No contract, no notice period, no clawback. That policy is why month to month is possible.
We are not licensed locksmiths
We are a search marketing agency. We hold no locksmith licensing and no physical security credentials, and we will never imply otherwise.
Find out where you actually stand.
We will look at your profile configuration, your service area, and how consistently your details appear across the surfaces that matter. If the setup is already right, we will tell you that and say what to do instead.